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HRiMZW™ CC color-correcting tinted serum

HRiMZW™ CC color-correcting tinted serum

 
 | 1660 Reviews
Regular price $49.99
Regular price $49.99 Sale price $99.98
SAVE 50% Sold out
 
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Ingredients & what they do

Color-correcting clay complex — Cancels redness and dullness while blurring the look of texture.

Adaptive pigments — Shift on contact to match your exact skin tone — no orange, no mask.

Niacinamide — Brightens and visibly minimizes the look of pores.

Hyaluronic acid — Delivers weightless, all-day hydration that plumps skin.

Plumping peptide — Softens the look of fine lines so nothing settles into creases.

Caffeine — De-puffs and energizes tired, dull-looking skin.

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Shipping & returns

Standard shipping typically takes 7-10 business days.

We offer a 60-Day Money Back policy for all unused items in their original packaging.

 
Purelums™ CC color-correcting tinted serum

HRiMZW™ CC color-correcting tinted serum

Regular price $49.99
Regular price $49.99 Sale price $99.98
SAVE 50% Sold out
View full details

Loved By Thousands Like You

——How it works

One shade.
Becomes yours.

Not a foundation. Not a skin tint. A color-correcting serum that reads your skin and adapts to your exact tone — no shade-matching, no guesswork.

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Burst

Pigments activate

Encapsulated pigments stay neutral in the bottle. The second you blend, friction bursts them and releases color.

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Adapt

Matches your tone

The released pigment reads your skin's warmth and tone, settling into your exact match in 1–2 minutes.

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Correct

Evens, never covers

A complex of color-correcting clays cancels redness, dullness and shadows underneath — so skin looks even, not masked.

What's inside

Every drop earns its place

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Color-correcting clay complex

Cancels redness & dullness while blurring the look of texture.

 
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Niacinamide

Brightens and visibly minimizes the look of pores over time.

 
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Plumping peptide

Softens the look of fine lines so nothing settles into creases.

 
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Adaptive pigments

Shift on contact to match your exact skin tone — no orange, no mask.

 
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Hyaluronic acid

Deep, weightless hydration that plumps skin all day.

 
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Caffeine

De-puffs and energizes tired, dull-looking skin.

 

Here's How We're Different

See how our CC color-correcting tinted serum stacks up against the competition.

  Others
Adapts to your exact tone
Never cakes or creases
Feels weightless on skin
Waterproof, won't transfer
Skincare-grade actives inside
  • bd383eab35712ccc6d02f81bf21f51b2198748dbcb14a868daada3bc9d7d4463.png

    NEED more lol

    I've stopped reaching for anything else. It matches me perfectly, never creases, and somehow makes my skin look like my skin just better. By far the most natural thing I've ever worn.

    — Renee B. Verified Buyer

  • cf1998f747d7533e25d38d7e81fd7185e2df247319018176c1533d0393baacdc.png

    Honesty just try it

    I was so skeptical about a shade that 'adapts,' but it genuinely warmed right into my tone. No orange, no mask, no fuss. It lasted through a full workday and still looked fresh at night.

    Latoya W. Verified Buyer

  • 6247d1f8900087c1977bee63f2f47553554b097f9c3059655b3723e9817f0218.png

    OMGG LOVEE IT!!

    This is the first tinted product that actually loves my dry skin. It melts in like a serum, stays hydrated all day, and doesn't settle into a single line. I've already bought my second bottle.

    — Megan F. Verified Buyer